Job Description

Phoenix Art Museum is looking for a Digital Marketing Specialist to enhance and manage the Museum’s social media accounts and our extensive calendar of email marketing campaigns to help the Museum increase its online footprint through increased followers, impressions and engagement; grow the Museum’s general audiences and Museum Membership, in support of attendance and revenue growth; and strengthen brand awareness. The position is responsible for managing and implementing edits to the Museum website.

JOB DUTIES:

1. Develop, implement, and manage social media calendars, including writing, building, and scheduling posts and reporting on the performance of social campaigns (Instagram, Facebook, LinkedIn, YouTube, X, and other platforms);
2. Create targeted, paid social ads and boosted posts; liaise with contract advertising agencies (if applicable) on content calendar and assets for paid social and Google Ads campaigns;
3. Prepare content and graphics, manage mailing lists and distribution, and maintain calendar for all email marketing campaigns in MailChimp, including e-newsletters and promotional emails for the general public, Members, and donor events;
4. Test, assess, and report on organic and paid campaign performance across social media platforms, and email marketing campaigns, and make recommendations for outcome-based improvements to marketing strategies;
5. Develop a set of best practices, recommended rules of engagement, and creative initiatives for social media and email marketing campaigns;
6. Manage and implement edits to the Museum’s bilingual (English and Spanish) website. Experience with WordPress or other website content management systems required;
7. Produce creative and informational copywriting for social media content, email newsletters, web/blog posts, and marketing materials;
8. Manage social media advertising budget, purchase orders, and expense reconciliation.
9. Collaborate cross-departmentally with Membership, Development, Education, Curatorial, and other colleagues to fulfill marketing and communications requests;
10. Ability to build relationships, prioritize and accomplish multiple projects concurrently, problem solve and adapt, and learn on the fly.

MINIMUM QUALIFICATIONS :

1. Bachelor’s degree in marketing, communications, business administration, graphic design, or related field preferred.
2. Minimum two years’ professional experience creating and managing email marketing campaigns and social media content.
3. Minimum two years’ professional experience managing and implementing website content and edits. 

Skill and ability to:

1. Exhibit excellent communication skills, including written, verbal, and public speaking.
2. Write, edit, and proofread at an exceptional level.
3. Multi-task, manage time, solve problems, and stay organized, with a steady dedication to excellence in marketing.
4. Remain self-motivated and work independently.
5. Effectively interact with all levels of management, employees, and Members.
6. Prioritize and manage multiple projects simultaneously, work well under pressure and meet deadlines, while maintaining exceptional attention to detail.

Knowledge of:

1. Microsoft Office Suite and Google Workspace.
2. Adobe Creative Cloud.
3. WordPress or other website content management systems.
4. Social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, TikTok, Snapchat, Threads.) and content management systems such as Later and Sprout Social.
5. MailChimp email marketing and audience list management.
6. Canva and CapCut.

To apply submit cover letter and resume with job code PAM-DMS to HR@phxart.org

** Incomplete submissions may not be accepted **

Job Status: Regular, full-time, exempt

Pay Rate: $53,000 - $59,000/year

• EOE

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