Job Description

Title: Digital Marketing Strategist

Location: Indianapolis, IN

Type: Full-time, Direct Hire

Salary: 115K – 175K

About the Role:

Seeking Digital Marketing Strategist to drive innovation and elevate the digital guest experience.

Key Responsibilities:

• Technology & Vendor Integration:
• Identify, evaluate, and onboard technology vendors specializing in digital entertainment, gamification, and interactive customer experiences.
• Lead the end-to-end implementation of web, mobile apps, and APIs, ensuring seamless integration with existing platforms.
• Partner with IT and Marketing teams to ensure entertainment solutions align with branding and business goals.
• Project & Stakeholder Management:
• Lead cross-functional projects to implement entertainment-driven guest engagement strategies.
• Work closely with external vendors, internal leadership, and franchise teams to deliver engaging entertainment experiences.
• Present digital strategy recommendations and ROI projections to senior leadership.
• Customer Data & Digital Marketing Alignment:
• Utilize customer data insights to enhance engagement through entertainment activations.
• Ensure digital entertainment initiatives tie back to marketing goals, guest retention, and increased in-store visits.
• Explore gamification strategies that drive repeat business and brand loyalty.

Required Skills & Qualifications:

• 5+ years of experience in digital strategy, product management, or entertainment technology implementation.
• Expertise in digital marketing technology stacks, mobile apps, and API integrations.
• Proven experience managing external vendors and evaluating technology partnerships.
• Strong project management skills with the ability to lead cross-functional projects.
• Ability to analyze customer behavior and data insights to shape digital experiences.
• Experience within the QSR (Quick Service Restaurant) industry is a plus but not required.

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