Director, Growth Marketing Job at SweatHouz (SWTHZ), Atlanta, GA

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  • SweatHouz (SWTHZ)
  • Atlanta, GA

Job Description

Sweathouz is on a mission to make wellness social, accessible, and results-driven. We’re growing fast and we’re looking for a Director of Growth Marketing to fuel that growth by leading our paid media strategy.

As a senior leader on our marketing team, you’ll own the playbook for digital acquisition, drive measurable performance, and coach a talented team of media buyers. This is a high-impact role where analytical rigor meets creative experimentation, and your campaigns directly power new member acquisition and studio growth.

What You’ll Do

  • Lead paid media strategy across Meta, Google, YouTube, TikTok, programmatic, and emerging channels

     
  • Manage and mentor a team of media buyers, ensuring scalable and effective campaign execution

     
  • Translate marketing goals into channel-specific targeting, KPIs, and budgets

     
  • Partner with creative, content, and brand teams to develop high-performing assets

     
  • Monitor performance daily and deliver clear insights to senior leadership

     
  • Run A/B and multivariate tests to optimize bidding, creative, and audience segmentation

     
  • Drive continuous improvement on key performance metrics (CPL, CAC, ROAS, CPA, LTV)

     
  • Collaborate with finance and analytics teams on attribution, ROI modeling, and budget pacing

     
  • Be hands-on with media buying in the early stages, while building toward scalable team execution

  What We’re Looking For

  • Bachelor’s degree in Marketing, Business, Analytics, or related field

     
  • 5+ years of experience in digital marketing or media buying with measurable ROI accountability

     
  • 2+ years of team leadership experience; proven ability to mentor and grow talent

     
  • Expert in Meta Ads Manager, TikTok Ads Manager, Google Ads (YouTube), and campaign tracking tools

     
  • Advanced Excel/Google Sheets skills (experience with Looker or Tableau is a plus)

     
  • Strategic thinker with a data-driven mindset, eager to test, learn, and iterate

     
  • Strong communicator who can turn numbers into clear recommendations

Compensation details: 150000-150000 Yearly Salary

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