Job Description

Position Description:

• Ideally, the candidate should have 3-5 years of experience.
• Proficiency in strategizing, deploying, and analyzing email campaigns (experience with Salesforce Marketing Cloud is a plus but not required).
• Strong understanding of digital marketing, specifically in paid social and paid search channels such as Facebook, TikTok, and Google, with a focus on lead generation rather than display marketing.
• Experience in account services , including managing and collaborating with business partners.
• Familiarity with traditional media, such as outdoor advertising and radio, is a nice-to-have but not essential.

• 50% Channel Management
• Email, Paid Ads, Paid Search, Traditional
• 25% Client Services
• Account Management (working with internal clients getting them marketing collateral)
• Strong Project Management skills (client facing with the school)
• 25% Manage and review creative
• Working with agencies getting creative completed, running though compliance.
• Develops creative briefs and guides creative direction across all media channels.

Software/Tools:

• Workfront for PM tool (not required), Excel (at least 6 out of 10), Salesforce Marketing Cloud (not required)

Years of Experience Expectation:

Bachelor’s degree required, preferably in Marketing, Communications, Business or other related field or equivalent years of experience

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