Job Description

About Encore Talent Solutions:

Encore Talent Solutions is a trusted professional services firm dedicated to helping organizations achieve their goals by providing exceptional talent solutions. We partner closely with our clients to understand their unique culture and operational needs, delivering proactive support during times of growth, transition, and change. Our mission is to connect top talent with meaningful opportunities to drive business success.

Job Description

We are seeking a Senior Digital Analytics Consultant to join our dynamic team. In this role, you will play a key part in supporting the implementation of advanced analytics and consent management tools. You will collaborate with cross-functional teams and stakeholders to deliver high-quality solutions in a fast-paced environment.

Key Responsibilities

• Google Tag Manager (GTM)
  • Custom Tag Creation : Design and implement custom tags beyond pre-built templates.
  • Testing & Debugging : Skilled in GTM’s Preview mode and tools like Chrome Developer Tools for troubleshooting.
  • Version Control & Deployment : Manage GTM version promotions with structured audits and experience with GitHub and CI/CD pipelines via Concourse for automated deployments.



• Google Analytics 4 (GA4)
  • Implementation & Configuration : Expertise in GA4 property setup, including data streams, cross-domain tracking, and data redaction for privacy compliance. Skilled in integrating GA4 with GTM for event tracking, defining custom dimensions, and eCommerce tracking for transaction and revenue analysis. Proficiency in User ID tracking to analyze user behavior across devices.
  • Data Analysis & Reporting : Advanced event modeling and funnel tracking for user journey optimization. Mitigation of challenges related to data sampling and cardinality. Expert in building tailored metrics and using GA4’s Explorations for in-depth analysis and audience segmentation.
  • Integration & Enhancements : Advanced integrations with external tools for enriched analysis. Development of audience segments and triggers for precise targeting and reporting.

• Analytics Strategy Development
  • KPI Definition & Planning : Collaborate with stakeholders to identify business objectives and develop relevant KPIs. Create detailed measurement plans outlining tracking requirements and reporting structures.
  • Implementation & Optimization : Develop and guide implementation to align analytics frameworks with measurement goals. Continuously optimize tracking setups to meet evolving business needs.

• Data Integration and Advanced Analytics
  • Advanced SQL Proficiency : Expertise in writing complex SQL queries, optimizing performance, and managing large datasets for efficient analysis and reporting.
  • BigQuery Expertise : Skilled in creating and managing datasets in BigQuery to enable efficient querying and actionable analysis.
  • Data Integration and Ingestion : Experienced in ingesting data from BigQuery into Snowflake, ensuring data integrity and facilitating seamless integration across systems.
  • Visualization and Reporting : Experience in using Tableau and Looker Studio to output processed data, creating dynamic dashboards and visualizations aligned with business objectives.

• Naming Conventions
  • GTM : Establish scalable, descriptive names for tags, triggers, and variables to improve collaboration and debugging.
  • GA4 : Standardize event names, parameters, and metrics for consistent reporting and analysis.

• Consent Management & Privacy Controls
  • Consent Modes : Expert in Google Consent Mode (GCM) configuration, including advanced setups via GTM. Proficient in GCM v2 for balancing compliance with tracking needs.
  • Cookies & Privacy : Skilled in preserving analytics functionality while maintaining PII compliance. Experience managing consent-related triggers and cookies to optimize tracking.
  • Privacy Management Tools : Hands-on experience with TrustArc for enforcing privacy policies and compliance monitoring. Understanding of Non-Personalized Ads (NPA) and the ability to align tracking with consent preferences.

Required Qualifications:

• Advanced proficiency in GTM, GA4, and consent management tools like TrustArc.
• Expert skills in SQL, JavaScript, HTML, and CSS.
• Specialized knowledge in BigQuery, Snowflake, Tableau, and Looker Studio.
• Experience with data privacy regulations and compliance frameworks.
• Proven ability to implement and optimize analytics tools in complex environments.
• Excellent communication and stakeholder collaboration skills.

Work Environment & Location:

• Location: Remote
• Collaborative team environment with opportunities for professional growth.

Encore Talent Solutions is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce.

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