Are you passionate about shaping brand narratives and driving impactful business strategy for clients? Protobrand is leading the way in delivering breakthrough consumer insights through AI + Behavioral Science and we're on the hunt for a Senior Strategist to join our dynamic client delivery team in Boston. If you're a strategic thinker with a knack for translating insights into actionable strategies, this is your opportunity to make a lasting impact among high profile clients in the market research industry.
Role Overview:
As a Senior Strategist at Protobrand, you will play a pivotal role in providing strategic guidance and insights to our clients’ brands and target consumers, helping them to understand market trends, consumer behaviors, and competitive landscapes. This position requires a solid understanding of brand strategy frameworks, consumer research methodologies, exceptional analytical skills, and the ability to translate complex data into actionable strategies for our clients. Experience as a strategic planner, brand consultant, strategy consultant is ideal, in addition to hands-on consumer research experience. Reporting into the SVP Growth Strategist, you will work closely with clients and internal stakeholders to ensure the successful implementation of strategies that drive business growth.
Key Responsibilities:
Client Engagement and Consultation:
- Engage with clients to understand their business objectives, challenges, and goals.
- Act as a strategic consultant, providing expert advice through a wide range of thoughtful, insight-led deliverables designed to guide client goals, objectives, business plans and marketing strategy
- Build and maintain strong relationships with clients, ensuring high levels of satisfaction and repeat business.
- Contribute to proposal design and selling through to clients
- Address client concerns and feedback to improve service delivery.
Research and Insight Development:
- Work collaboratively with researchers to design comprehensive market research studies using both qualitative and quantitative methods.
- Interpret data to identify key insights that inform strategic decisions.
Storytelling and Strategic Recommendation Development:
- Develop compelling deliverables through storytelling that connects data points to insights
- Develop tailored strategic recommendations for clients based on insights.
- Collaborate with clients to ensure recommendations align with their research and business objectives.
Stakeholder Collaboration:
- Work with cross-functional teams, including the research team, to ensure client deliveries are impactful, have consistent high quality and are delivered on time.
Reporting and Presentation:
- Create impactful reports and presentations to communicate insights and strategies to clients and their stakeholders
- Present insights based on complex data in a clear and concise manner, using visualization tools where necessary.
Desired Qualifications:
- Bachelor's or Master's degree in the Humanities, Marketing, or a related field. Consumer anthropology an asset
- 5+ years experience in a market research role and/or planner/strategist role at consumer research or brand consultancy firms
- Strong understanding of market research methodologies and applications in the areas of Brand Development, Marketing Communications and Product Innovation
- Strong understanding of frameworks used by brand managers to define their brand strategy
- Proven excellent analytical and writing skills; building a strategic story from the data that leads to actionable recommendations
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively with cross-functional teams.
- Strong project management skills and the ability to manage multiple projects simultaneously.
Additional Requirements:
- Willingness to travel for client meetings and presentations as needed.
- Familiarity with industry-standard research tools and software.
- Proficiency in software tools such as Microsoft 365.
Personal Traits:
Strategic Thinker: You can see the big picture and identify innovative ways to drive growth.
Collaborative: You excel in cross-functional team environments and build strong relationships with colleagues and clients.
Adaptable: You're comfortable in fast-paced settings and can pivot quickly as market demands change.
Results-Oriented: You set ambitious goals and work tirelessly to achieve them.
Team Player: You succeed by supporting and leveraging the skills of others to maximize your effectiveness.
Join Protobrand and become part of a team that's shaping the future of market research. If you're ready to make a significant impact, we want to hear from you. Apply today and help us redefine what's possible.
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