Job Description

French/West/Vaughan (FWV), one of the nation’s leading integrated marketing agencies, is seeking a Social Media Manager to join our Social Media & Influencer Marketing team in our downtown Raleigh office. This position is responsible for the production of unique social-first content across FWV’s broad range of clients. The right candidate must be on the cutting edge of social and digital media and have a thorough understanding of the role social media content plays for consumer brands. The Social Media Manager must be able to help concept and execute social posts in partnership with a team, including ideation, social video capturing and editing, simple graphic design, photography and user-generated content (UGC) selection and curation.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Manages social media channels on behalf of agency clients including creating monthly content calendars, posting content, executing paid social campaigns, engaging with users, monitoring and reporting
• Produces social media content, including stills, graphics and short-form social video for platforms such as Instagram, Facebook, TikTok, X and LinkedIn
• Writes creative, unique/ownable and on-brand captions for social posts
• Stays up to date with the social media landscape and capitalizes on trends for timely social posts
• Conducts daily community management, looking for opportunities to engage with customers or interact with other brands
• Assists with day-to-day client communication and builds client relationships
• Contributes to strategic social media and marketing plans for clients and collaborates with PR and creative teams to brainstorm out-of-the-box social media content and campaigns
• Establish, grow and maintain relationships with micro to macro influencers and content creators
• Coordinates aspects of influencer programs, such as list curation, outreach, creative brief development, content approvals and reporting
• Travels to live events and provides on-site social media coverage, as needed

REQUIREMENTS:

• Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices
• Has ability to craft compelling and brand-right copy for social content
• Has ability to edit an Instagram Reel or TikTok video and create a graphic in Canva
• Has experience utilizing reporting tools including native platform insights to draw key takeaways to inform and improve future content
• Has a practical understanding of all social media platforms including Meta Business Manager
• Possesses attention to detail and the ability to multi-task, prioritize, effectively manage time and juggle multiple clients
• Is able to build and nurture relationships internally and with clients
• Has an understanding of influencer marketing and how influencers can be leveraged for brand awareness and content creation
• Demonstrates excellent communication skills and sharp writing skills
• Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables

QUALIFICATIONS:

• BA/BS degree in marketing, journalism or related fields
• Active participant in social media space
• 4+ years experience in relevant position
• Proficiency in using (front and back end) Meta, X, TikTok, Sprout Social, Canva and influencer marketing tools/platforms

As an agency, we offer:

• Comprehensive benefits via company sponsored healthcare, dental, vision, flexible spending account (FSA)/dependent care account, basic life & AD&D/Voluntary Life AD&D, STD/LTD, employee assistance program (EAP), voluntary accident, critical illness and pet insurance
• Participation in the company’s 401(k) plan with a company match
• Company paid parking for those working from our downtown Raleigh HQ
• Pet friendly work environment
• Frequent company sponsored agency get-togethers
• Summer Hours, which include closing at 1pm every Friday between Memorial Day and Labor Day
• Generous paid time off, including bonus time around the major holidays
• Presently, a hybrid work model that allows associates to work from home two days per week, or from one of our other agency offices

Please include your requested salary range along with your submitted resume.

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