Job Description

Job Overview:

We are seeking a creative, engaging, and data-driven Social Media Manager to lead and grow our presence across Facebook, Instagram, X, and TikTok. You will be responsible for creating and executing high-impact content strategies, driving engagement, building community, and representing the brand voice across key platforms. If you're a trend-savvy storyteller who thrives on making content go viral and loves turning followers into fans, we'd love to talk to you.

Key Responsibilities:

• Own and grow Stuff.io/Book.io’s brand voice across Facebook, Instagram, X, and TikTok.
• Develop, execute, and optimize weekly content calendars aligned with brand goals and campaign initiatives.
• Create and publish engaging content, including videos, Reels, Stories, carousels, and memes tailored to each platform.
• Monitor and respond to comments, DMs, and tags to foster community and deepen engagement.
• Analyze social media metrics (reach, engagement, CTR, follower growth, etc.) to optimize performance and inform strategy.
• Collaborate with marketing, product, and creative teams to align messaging and support launches and announcements.
• Stay on top of social media trends, algorithm changes, and emerging platforms to keep content fresh and relevant.
• Manage paid social campaigns in collaboration with growth marketing, with a focus on performance and conversion.
• Identify and work with influencers or partners to expand reach and drive collaboration.
• Develop and maintain a consistent tone, style, and visual identity across platforms.

Required Skills & Qualifications:

• Proven experience managing social media accounts with a focus on Facebook, Instagram, X, and TikTok.
• A portfolio or examples of viral content, Reels/TikToks, or campaigns you've created or led.
• Deep understanding of platform algorithms, social trends, and what drives engagement.
• Proficiency in social media tools and advertising tools.
• Strong storytelling and copywriting skills with attention to voice and tone.
• Skilled in basic design and video editing tools (Canva, CapCut, Adobe Express, etc.).
• Highly organized with the ability to manage multiple content streams and deadlines.
• Experience working with or building online communities.
• Comfort with data and reporting: ability to analyze insights and pivot strategy accordingly.

Preferred Qualifications:

• Experience working in the book, tech, or digital collectibles space.
• Background in brand marketing or creative direction.
• Familiarity with SEO and content marketing principles.
• Understanding of paid social strategies and A/B testing.
• Experience with influencer management or UGC campaigns.

Why Join Us?

• Help shape the voice of a fast-growing company at the intersection of media and technology.
• Collaborate with a fun, passionate, and creative team.
• Competitive salary and benefits.
• Creative freedom and space to experiment.
• Access to exciting content, the newest technology, and behind-the-scenes projects.

Submit resume and portfolio to careers@book.io

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