Job Description

If you are a self-motivated, creative thinker with experience developing and implementing comprehensive social media strategies that increase brand awareness and drive engagement, then this position is for you! The ideal candidate will constantly ask themselves, “How can we do this better?” and strive to create content that elevates the Wellington International brands on a global scale.

Supervisory Responsibilities:

• Provide constructive and timely performance evaluations for direct reports
• Provides useful and real-time coaching, gives feedback, and aligns development goals with organizational objectives
• Reviews time and attendance in Paycom and follows up on any discrepancies for the department
• Operate with the highest level of conduct, integrity, and confidentiality, setting an example for colleagues

Duties/Responsibilities:

• Develop and implement a social media strategy that aligns with Wellington International’s brand and marketing goals
• Create actionable plans to both grow and maintain followers for each social media platform
• Create and manage all social media content calendars
• Create and publish engaging, high-quality content that resonates with our target audiences
• Maintain the brand’s identity and voice on social media to create consistency
• Supervise social media interaction between followers and the company to ensure a positive experience
• Keep leadership informed of any meaningful conversations happening on social media
• Analyze data and report on performance to determine which initiatives work best and capitalize on this information to continue scaling the business
• Analyze social media metrics and create reports on performance for internal and external stakeholder review
• Manage and grow Wellington International's social media accounts on Facebook, Twitter, TikTok, YouTube, Instagram, and LinkedIn
• Stay up to date on trends and best practices in social media and digital marketing
• Create comprehensive social media advertising strategies for internal brands and sponsor partners
• Perform other related duties as assigned

Required Skills/Abilities:

• Excellent verbal and written communication skills
• Ability to create engaging content (images and video) that aligns with the brand look and feel, bring new ideas to the team, and thrive in a highly collaborative environment
• Must have a strong understanding of the social media space, social communities, conversations, trends and best practices
• Experience using content management platforms
• Experience communicating social media strategy and performance to clients and leadership
• Proficient in pixel management and ad manager platforms
• A strong working knowledge of SEO
• Passion for brand-driven growth, social and digital content is required
• Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach
• Skilled in project management and content management
• Ability to work independently and prioritize tasks
• Strong copywriting skills and attention to detail
• Ability to multi-task and work in a fast-paced environment

Education and Experience:

• 3-5 years of social media management experience with an understanding of platforms, advertising, digital best practices and developing SOPs
• Knowledge of the equine industry is preferred but not required
• Experience in event/sport social media preferred but not required
• Experience managing multiple brand social media platforms
• Bachelor's degree in business, marketing, communications, journalism, public relations, or related field preferred
• Video and photo editing experience is required

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to work a non-traditional work week that includes nights and weekends.
• Must be able to lift 15 pounds at times.

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