Job Description

Position Overview:

Our client is seeking a creative and enthusiastic Brand Marketing Specialist to support the execution of their brand marketing strategies. In this role, you will help elevate their presence across digital platforms, establish thought leadership, and enhance engagement with our B2B audience. Reporting to the Vice President of Sales & Marketing, you will play a pivotal role in managing campaigns, creating content, and amplifying their reputation as a trusted leader.

Salary: $65K

Key Responsibilities:

Content Creation & Management:

• Own developing and scheduling content for social media platforms, including LinkedIn, Instagram, and YouTube.
• Create and edit engaging visuals, infographics, and videos tailored to target audiences.
• Draft blog posts, case studies, and thought leadership articles highlighting the company’s services and client success stories.

Podcast and Video Marketing:

• Support the production of the company’s podcast, including coordinating guest appearances, editing audio/video content, and distributing episodes across platforms.
• Develop short-form video clips for social media to promote podcasts, webinars, and events.

Social Media Management:

• Manage the company’s LinkedIn and Instagram accounts, ensuring consistent branding and voice.
• Monitor engagement metrics and identify opportunities to boost visibility through trends and best practices.
• Engage with followers and industry professionals to foster community and increase the company’s reach.

Internal Thought Leadership Development:

• Collaborate with the company’s executives and consultants to craft their personal LinkedIn content, positioning them as industry thought leaders.
• Track emerging HR and workplace trends to provide relevant content ideas for individual and corporate channels.

Campaign Execution:

• Assist in launching and managing marketing campaigns, promotions, webinar series, and gated content (e.g., whitepapers, guides).
• Partner with marketing teammates and members of other teams across the company to ensure campaigns align with brand goals and deliver measurable results.

Analytics and Reporting:

• Monitor performance metrics across social media, website traffic, and campaigns.
• Prepare reports highlighting ROI, engagement growth, and areas for improvement.

Event & Community Marketing:

• Own promotion, branding, and voice for large company events
• Promote & support event marketing initiatives, including roundtables, panels, conferences, and networking events.
• Work with partners on mutually beneficial brand initiatives, events, and collaborations.
• Help manage the company’s LinkedIn Groups and community spaces, fostering dialogue and thought leadership.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 1-5 years experience in Brand marketing
• Knowledge of graphic design and video editing (Canva, Adobe Creative Suite, or similar tools)
• Strong written and verbal communication skills with an eye for detail.
• Familiarity with social media platforms (LinkedIn, Instagram, YouTube) and their best practices for B2B marketing.
• Ability to manage multiple tasks and meet deadlines in a collaborative environment.
• A passion for storytelling, creativity, and staying ahead of marketing trends.

Preferred Skills:

• Experience with podcast production and audio editing tools.
• Knowledge of analytics tools (e.g., Google Analytics, social media insights).
• Love of Northeast Ohio and an interest in finding ways to help it thrive.
• Interest in leadership, workplace culture, HR/employee-related topics.

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