Job Description

Digital Marketing Manager

Location: Miami (Hybrid, 3-4 days per week in-office, Brickell)

Compensation: $80,000 per year plus $10,000 Annual Retention Bonus = $90,000

Reports to: Head of Marketing + CEO

About Silver Mirror

Silver Mirror is a results-driven facial bar redefining modern skincare. With locations in NYC, DC, and Miami, plus our own expert-formulated product line, we blend personalized service with cutting-edge technology in a fast, affordable format. Our mission is simple: great skin, no fluff—and our content should reflect that.

We're looking for an organized, hands-on, and detail-oriented Digital Marketing Manager to manage, execute, and coordinate our marketing initiatives across multiple channels. This role is less about high-level strategy and more focused on effectively managing various marketing components—from ad buys to PR relationships, overseeing asset production, campaign creation, and managing our content calendar.

What You’ll Do

Content Calendar Management & Execution

• Maintain and execute a rolling 3+ months content calendar across Instagram, TikTok, email, blog, and website, aligned to promotions, events, and spa activities.
• Oversee Marketing Coordinator with internal teams (spa managers, estheticians) to gather ideas, produce assets, and ensure timely posting of content.
• Ensure content is accurate, timely, consistent, and aligned with marketing goals.

Campaign & Asset Coordination

• Oversee the development, coordination, and execution of campaigns for promotions, events, product launches, membership pushes, and new spa openings.
• Manage timelines and deliverables, ensuring creative assets are produced on time and on budget, coordinating freelance designers, photographers, or agencies as needed.
• Maintain organized asset libraries for easy access across the team and external partners.

Advertising & Promotions Management

• Coordinate digital ad buys (Meta, Google, TikTok), relationships with ad firms, and out-of-home advertising placements.
• Manage promotional campaigns in collaboration with landlords and local retail businesses, ensuring seamless execution and cross-brand consistency.
• Set up and manage referral programs, affiliate marketing initiatives, and loyalty programs.

PR & Community Relations

• Manage PR needs for Publicist
• Organize street team initiatives and grassroots marketing efforts to build local brand presence and customer acquisition.
• Oversee relationship with landlords, BIDs and other local organizations

Performance Tracking & Optimization

• Monitor and report on marketing performance across all platforms, ensuring clear visibility into KPIs (engagement, reach, clicks, conversions, bookings).
• Provide monthly dashboards and insights, adjusting execution based on performance data.

Multi-Location Coordination

• Customize and execute localized content, promotions, and campaigns that resonate with individual spa communities in NYC, DC, and Miami.
• Communicate closely with local spa teams to gather feedback, coordinate asset creation, and ensure timely implementation.

Additional responsibilities include but are not limited to:

• Organizing and analyzing member surveys
• Managing publicity and media relationships
• Setting up and improving Yelp and Google reviews
• Coordinating landlord cross-promotions
• Developing B2B partnerships
• Managing events and promotions with local offices
• Cross-branding with other retail businesses

You’re a Great Fit If You…

• Have 5+ years experience managing multiple marketing projects simultaneously across digital channels (beauty, wellness, lifestyle, or consumer services preferred).
• Are a high energy, driven individual that thrives in fast-paced environments where your attention to detail, organization, and ability to multitask are critical.
• Have hands-on experience managing content calendars, ad buys, campaigns, and asset production.
• Write clear, effective, and engaging copy across social, email, and website platforms.

Bonus Points For

• Experience managing PR and influencer relations.
• Familiarity with digital marketing tools (Meta Ads, Google Ads, Klaviyo, Yelp).
• Experience with B2B Sales

Perks

• Free monthly facials (your glow equals brand alignment)
• Employee discounts on skincare products
• Opportunity to grow within a rapidly expanding wellness brand

How to Apply

Send your resume, 2–3 examples of recent work (campaign calendars, content examples), and a short note explaining your favorite current skincare or beauty brand and why.

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