Job Description

Digital Marketing Specialist

$50k-$60k per year

LHH Recruitment Solutions is working with a B2B manufacturing company located in the NW Chicago suburbs who is looking for a Digital Marketing Specialist to join their marketing team.

In this role, you’ll be tasked with planning, producing and publishing digital content across advertising, social media, and websites. You’ll also contribute to materials and content used for trade shows.

Qualifications:

• Minimum 2 years of B2B marketing experience (manufacturing industry preferred)
• Able to work in office Monday-Friday
• Graphic design portfolio with samples demonstrating your design of sales and marketing assets for print, digital and tradeshow using InDesign, Photoshop and Illustrator. Web design and/or video editing ideal!
• BA in Marketing or similar.
• Strong writing skills and samples of materials you’ve written (newsletters, blog and social media posts, sales/marketing collateral, etc.)
• SEO know-how is a big plus.
• CRM use, a plus.

Responsibilities:

• Modify assets and create new ones.
• Monitor the creation and production of content for websites and social media.
• Work with engineers to write copy used for advertising, social media posts, website and trade shows.
• Ensure compliance with brand guidelines across written and designed materials.
• Help in the creation of sales and marketing collateral.
• Suggest new subject matter topics for social media and blog posts.
• Participate in the planning and execution of marketing campaigns.
• Manage schedules for asset production and delivery.
• Maintain asset library ensuring assets are easy to find and distribute.
• Monitor trends across social media, providing insights on emerging trends and platforms with opportunities for social growth.
• Analyze and measure content performance to optimize and improve effectiveness.

Benefits:

• Medical, dental, vision, 401(k), paid holidays and paid vacation. Business casual dress code.

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