Job Description

Data-Driven Problem Solver Wanted!

Do you see data as a puzzle waiting to be solved? Are you the type who loves digging into analytics, spotting trends, and optimizing for success? At O’Reilly Hospitality Management, we’re growing our eCommerce team and need a detail-obsessed, strategic thinker to help turn insights into action for our hotels and event venues.

What You’ll Do:

- Analyze performance data to uncover opportunities, trends, and optimizations.

- Fine-tune SEO, PPC, and digital ad strategies based on real results.

- Work with our eCommerce team, Revenue Managers & GMs to develop data-backed marketing plans.

- Test, track, tweak—then do it again to drive continuous improvement.

Why You’ll Love This Role:

✅ You thrive on critical thinking, problem-solving, and making data-driven decisions.

✅ You love getting into the weeds of Google Analytics, SEO, PPC, and CMS platforms.

✅ 2-3+ years in eCommerce/digital marketing (hospitality experience = bonus points!).

✅ You’re meticulous with details but always keep the big picture in mind.

Why Join Us?

We’re a team that values smart strategies, sharp insights, and bold ideas. If you’re ready to put data to work and drive real results, we want you on our team. If you can handle puns and regular dad-jokes, you get a million bonus points. :)

Interested? Read the full job description below!

This position is based in Springfield, MO (The Hub)

The eCommerce Manager will work in coordination with the Director of Marketing & eCommerce and the team to develop, drive, monitor, and implement eCommerce strategies that support and exceed revenue objectives for a set portfolio of hotel properties across multiple brands. This position supports the organization in generating profitable revenue and brand awareness for the portfolio of OHM establishments.

Essential Responsibilities:

• Work with Revenue Managers, GMs, and other Corporate Leaders to develop 360-degree marketing strategies, direction, and plan to meet property sales goals through digital channels via organic and paid marketing for hotels & barn venues.
• Review and assist in the development of the Annual Budgets for hotels/venues.
• Leverage franchisor support in all efforts to streamline the process and ensure efficiency.
• Work directly with Revenue Managers to develop packages, provide technical support, respond, and solve issues related to customer access and availability of hotels’ eBooking channels.
• Take ownership of the Search Engine Optimization process through keyword research and optimizing meta information for set portfolio.
• Coordinate the set portfolio’s SEM/Pay-Per-Click (PPC) campaigns, provide PPC analysis, and campaign set-up including text ads and site links, based on ad groups.
• Manage and coordinate all display & programmatic advertising for set portfolio.
• Audit the Hotel/Venue’s online presence at least once a year within the set portfolio.
• Develop and oversee all aspects of vanity websites for all properties that maintain them.
• Identify and regularly analyze the production of 3rd party advertisement and partnership opportunities such as AAA, billboards, etc.
• Measure and analyze reporting for e-commerce channels and recommend changes and/or testing to increase revenue.
• Help the eCommerce/Digital Marketing Manager to build and analyze the results of paid campaigns.
• Maintain consistent UNAP across all digital channels for the set portfolio.

EDUCATION, EXPERIENCE, CERTIFICATIONS, & REQUIREMENTS

• Minimum of 2-3 years of experience in digital marketing and eCommerce.
• Associate or Bachelor degree preferred; relevant certifications such as Google Analytics and AMA+DMI certification a plus
• eCommerce brand experience with Hilton, Marriott, Choice, and/or IHG preferred.
• Able to work with CMS platforms such as Milestone or Tambourine.
• Familiarity with website platforms such as Squarespace, Wix, and WordPress.
• Experience working in Google Analytics (GA4); Google Search Console
• Knowledge of the operations and experience in web/e-commerce marketing
• Ability to problem-solve and navigate the digital media landscape, including online media vendors, technologies, platforms, and distribution.
• Must be a critical-thinker, innovative, and self-motivated, with a willingness to learn.
• Perform other duties as requested by leadership.

SKILLS & ABILITIES

• Uses problem-solving methodology for decision-making and follow-up.
• Exercise excellent communication, presentation, organization, time management, and listening skills.
• Presenting professionally and persuasively to individuals and groups.
• Work in a fast-paced environment. Maintain a proper mental attitude while dealing effectively with management, team members, and outside contacts while working under pressure and meeting deadlines.
• Maintain flexibility in job function as the company grows its portfolio of hotels.
• Maintain and further develop a strong network of contacts in the hospitality industry.
• Ability to stay abreast of market knowledge and adjust strategies as necessary to remain competitive in the market.
• Promoter of teamwork and collaboration, builds positive and strong relationships with leaders and teams.
• Able to embrace change and create an environment conducive to change.
• Have computer skills including Microsoft Word, Microsoft Excel, etc.
• Embrace O’Reach, Green Team, Guest Service, Team Member Satisfaction, and Safety culture.

OTHER PHYSICAL AND/OR SPECIAL REQUIREMENTS

• General interior office environment.
• Minimum distraction primarily from phones and brief interruptions.
• Protection from weather conditions but not necessarily from temperature changes.
• Sitting for long periods of time (up to four hours).
• Standing for long periods of time.
• Reliable transportation for travel to regional locations.
• Traveling by vehicle or air to various locations, conferences, etc.

O’Reilly Hospitality Management, LLC, is an equal opportunity employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, gender identity, national origin, religion, genetic information, disability, protected veteran status or other protected classifications.

About O’Reilly Hospitality Management, LLC (OHM.)  

At OHM, WE are:

✅ A forward-thinking (and growing) company offering opportunities to engage your passions through sustainability efforts, health & wellness, community involvement, & philanthropic outreach efforts.

⭐ Committed to empowering team members throughout all levels of leadership. Every team member has the opportunity to contribute in a unique way, making a real impact.

⭐ Seeking supportive, collaborative (and competitive), relationship-builders to join our Sales team! 

What we offer:

✔ 401k & Roth match – full-time and part-time team members are eligible!

✔ Health, Dental, Vision & Life Insurance Options

✔ Paid Time Off, including Paid Parental Leave

✔ Growth Potential and Career Advancement

✔ Hotel/Restaurant Travel Perks & Discounts!

*This is a safety-sensitive position that may be subject to additional safety requirements 

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