Job Description

Job Summary:

Our client is seeking a Marketing Consultant Professional who will develop the retail messaging and placement strategies which includes passive digital, interactive, and printed materials to deliver segment specific gross adds, product growth, and revenue within the Local & Latino markets.

Duties:

• Oversee the development and execution of hyper local retail marketing tactics to appeal to mobile and home prospects
• Plan and execute marketing campaigns in retail targeting the Latino market
• Support localized marketing messages and campaigns that resonate with the Latino audience, ensuring accuracy and cultural sensitivity
• Cultivate and maintain relationships with regional marketing teams, business units, and other internal partners (IMC, PMO & SPO)
• Work with cross functional teams to conceptualize and execute end to end localized campaigns evaluating effectiveness, results, and measuring campaign impact
• Developing comprehensive briefs for creative work in partnership with marketing activation, the business units and leads the briefings of the internal creative retail team
• Partner with internal and external stakeholders to align on promo campaigns that will differentiate the Company in the industry while driving growth
• Prepare presentations for high-level leadership in CMO
• Review language and legal for brand compliance
• Assist with creating the digital playlist for local markets
• Liaison between Company IT, CMO, and market requesters to ensure we have all the information needed to execute the brief
• Evaluate performance results data to identify effectiveness and areas of opportunity
• Test new tactics to appeal to prospects including messaging, promotional offers, and various methods while complimenting other marketing efforts
• Continuous observation of competitive marketplace and gathering best practices for Latino & Local retail marketing

Desired Skills/Experience:

• Bachelor's degree or 4+ years of work experience
• 6+ years of relevant work experience
• Experience with digital marketing, specifically passive digital and interactive tablets
• Understanding of the Company's retail landscape
• Prior knowledge or background with market structures within a large company
• Proven experience in retail marketing, with a focus on the Latino market
• Fluent in Spanish, with excellent written and verbal communication skills
• Strong understanding of Latino culture, consumer behavior, and market trends
• Experience working collaboratively with and presenting ideas and content to a variety of stakeholders
• High proficiency with Google suite applications, PowerPoint, and the creation of executive level presentations
• Product management experience

Benefits:

• Medical, Dental, & Vision Insurance Plans
• 401K offered

$42.00 - $60.00 (est. hourly pay rate)

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