Job Description

WSN is looking for a Regional Sales Manager in New York City for a revolutionizing, intuitive startup beverage company.

By empowering restaurants and establishments to expand their menus without added complexity, we are driving growth and innovation at the touch of a button. Awarded as one of the Best California Startups in 2023, our solutions create a new industry category, applicable to any cuisine, demographic, and business. With rapid deployment of our machines nationwide, we are delivering extraordinary beverage experiences to customers everywhere.

This role will be responsible for identifying high-value prospects, managing relationships, and overseeing the full sales process from lead generation to installation and launch. The ideal candidate will be highly motivated, relationship-oriented, and focused on driving the placement and installation of Pro machines in key campuses, healthcare locations and restaurant chains.

Requirements

Key Responsibilities:

Strategic Oversight:

• D evelop and execute regional sales strategies to achieve sales targets and operational goals, with a primary focus on increasing revenue within the H igher Education and Healthcare sectors and restaurant chains.
• D rive new business development by identifying high-traffic locations on campuses and healthcare facilities, connecting with key decision-makers (e.g., F ood Service Directors, Directors of Retail) , and ensuring successful site qualification for Pro machine placement.
• U tilize routing tools provided by the C ommercial Planning Team to ensure timely visits and proper coverage of assigned routes and accounts, increasing operational efficiency and minimizing response times.

Monitor and drive achievement of quarterly KPIs , including:

• N umber of installs and launches in qualified sites.
• Ensure Pro machines are installed at q ualified sites based on strategic site qualification criteria (ICP - Ideal Customer Profile).
• M onitor account health post-launch, focusing on reducing churn, maximizing product usage, and maintaining customer satisfaction.
• Track progress towards (B CSD) and other operational targets.
• E nsure smooth installations and product launches by managing and owning the process from securing installation dates to launches and training at new locations.
• C ollaborate with Sales/Operations Engineers (SOEs) and Field Service Engineers (FSEs) to optimize equipment uptime and streamline operational efficiency across the region.

Account and Relationship Management:

• Act as the p rimary point of contact for all sales-related matters within the Higher Education, Healthcare verticals and restaurant chains.
• S ecure installation dates and coordinate with operations teams to ensure timely and smooth implementation of Pro machines.
• Develop and nurture l ong-term relationships with key decision-makers, ensuring strong post-sale engagement and customer satisfaction.
• You will own pilots in new verticals with new partners and expand the company's presence with existing partners. You will own senior relationships with partners and present business reports to partners on the company's impact.
• Stay closely connected to the d irectors/owners/operators to ensure a positive experience throughout the sales and installation process.
• Leverage established relationships to s ecure local referrals, growing the customer base through word-of-mouth and trusted recommendations.
• Build relationships and upsell customers.
• Qualify and maintain high CSD (cups sold daily).

Team Collaboration and Reporting:

• Collaborate with S ales/Operations Engineers, Marketing, and cross-functional teams to deliver solutions and meet client needs to ensure long-term retention of clients.
• Maintain accurate records of all sales activities, customer interactions, and progress in the S alesforce.
• Provide regular updates to Director of Regional Management on s ales performance, pipeline status, and key industry trends.
• Use data insights to continuously refine sales approaches, optimize lead conversion rates, and ensure the achievement of KPIs.

Market and Product Knowledge:

• Develop a deep understanding of the company's product offerings, articulating the value proposition to meet the needs of customers in these markets.
• Provide strategic feedback to internal teams to enhance product development and align solutions with customer needs.

Qualifications and Requirements:

• B achelor's degree in Business Administration, Marketing, or a related field.
• 8+ years of experience in sales, account management, or business development, preferably in the Food Service industry at companies like Aramark, Sodexo and Compass.
• Proven track record of n ew business development and meeting/exceeding sales targets.
• Experience i dentifying potential sites and working with decision-makers such as F ood Service Directors or D irectors of R etail in universities or healthcare environments.
• Proficiency with C RM tools (Salesforce) and Microsoft Office
• Strong c ommunication, negotiation, and presentation skills.
• Ability to manage multiple priorities efficiently and work collaboratively in a cross-functional team environment.
• W illingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
• Must be comfortable v isiting assigned routes as directed by the C ommercial Planning Team to maximize sales opportunities and ensure proper account coverage.
• Valid driver's license with the ability to travel to client locations and other business-related destinations.

Skills and Competencies:

• S ales-driven mindset with the ability to generate new business, close deals, and drive growth in target markets.
• Ability to q ualify sites effectively and determine the best placements for Pro machines in high-traffic areas.
• Strong r elationship-building skills, with an ability to nurture long-term partnerships and leverage customer connections for referrals.
• Strategic thinking and ability to adapt sales approaches based on market conditions and customer needs.
• Proven success in s ecuring deals and overseeing successful implementation processes.
• Excellent p roblem-solving and analytical skills, with a focus on data-driven decision-making.

Benefits

• Fully company-paid Medical and 99% company-paid Dental and Vision Insurance
• 15 days Paid Time Off, 7 sick days, 14 holidays, Wellness Benefits, Cell Phone and Internet reimbursement, 401K
• Beautiful new SF office with outdoor rooftop workspace
• Free beverages with our DrinkBot Pro, snacks, and free lunches on Monday and Wednesdays.

Salary Range: $80,000 - $110,000

Plus commissions and stock options

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